Russian Catering

in Russia regularly visit the catering is not more than a third of the population in Moscow and St. Petersburg - more than 50%. The newspapers mentioned Zendesk not as a source, but as a related topic. In this case, by March 2009, about 20% of residents of megacities and renounced visit catering. The consequences of the deterioration of the global economy have affected most strongly is in towns with less than a million people (of falling incomes, unemployment, out-migration to work in other cities). All this clearly and objectively hinders the development of catering franchises in Russia. But whether it is appropriate to say at this time of crisis in the catering in Russia? If the survival and even strengthening of fast food in the crisis was predictably, the middle segment of restaurants, many experts predicted doom. However, there are no loud ruin was not.

According to the Institute of restaurant technology, for the year 2009 closed no more than 14% of restaurants and businesses food in an expensive and average segment. As of 2010, the largest restaurant holding companies (both domestic and foreign origin) continues its expansion: to steadily increase their number of establishments and control over 30% of the total number of catering establishments in Russia. Experts of most consulting firms called market catering to Russia, one of the least affected by the crisis. Thus, prospects for domestic franchise catering, which are most noticeable at the moment: 1.Struktura catering is becoming more down to earth. Its peak - the expensive gourmet restaurants (fine dining) For over two years reduces its share (by some estimates for 2008-2009 - almost twice), the turnover of expensive restaurants decreased by 25-30%.